Brands

Betty Crocker

Let's get baking!

Quality, taste and convenience have made Betty Crocker a consistent favourite with consumers in Australia and New Zealand.

Our simple-to-prepare cakes, muffins and other products are all about ease – and guaranteed family togetherness.

Parents and children can both play a role in the simple preparation of high-quality products that everyone can enjoy.

Betty Crocker offers a broad product line that includes Devil’s Food Cake, Chocolate Fudge Brownies and cookies.

This established brand is sold throughout the world, signalling dependable quality to consumers.

Although she's not a real person, in 1945 Betty Crocker was voted the second-most recognisable female in the United States after the president’s wife, Eleanor Roosevelt.