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The #1 premium ice-cream in the world
Häagen-Dazs™ was founded in New York in 1961 by Reuben Mattus - whose ambition was to create the world’s finest ice-cream.
At Häagen-Dazs™, we obsess over ingredients, and search the world for the best ones. Everything is crafted in our unique way, for that creamy texture and dreamy taste.
Every bite of me is proof that when you start with something simple, extraordinary things can happen.
It’s not just ice cream – it’s the ice cream, of ice creams.
Häagen-Dazs™ is sold in major supermarkets, independents across Australia.
Fun facts about Häagen-Dazs™
The perfect ice cream doesn’t happen overnight.
Three simple flavors. One big idea.
Starting with vanilla, chocolate and coffee, Reuben Mattus set out to change ice cream forever.
Quality sets up shop
In 1976, the first Häagen-Dazs™ shop opened in Brooklyn Heights, NY. The shop is still there today.
An international success
Today, Häagen-Dazs™ is sold in more than 900 shops in 50 countries.